The revolutionary Elektra pointe shoe has landed.

The revolutionary Elektra pointe shoe has landed. This completely reinvented pointe shoe features customisable shanks, zero break-in period and the guarantee that this shoe will never break down! Intrigued? So are we!

To celebrate the launch of the Elektra pointe shoe, So Danca UK & Ireland held a launch party in the fabulous @studio10dublin on Wicklow Street in Dublin, and it was spectacular. Members of the dance community gathered for food, drinks, a specially choreographed performance by @pro_yuli, a member of Ballet Ireland, performed in the Elektra shoes of course, and an exclusive presentation given by the So Danca USA Elektra expert. @niamhoflannagain another member of Ballet Ireland took part in this presentation and we must admit, the Elektras looked AMAZING on her feet!

The foundation of the Elektra is a winged thermoplastic casing that will mimic the isolation of a human spine, to allow correct foot articulation, but will not degrade or soften with wear. Drawstrings have been replaced with a flat elastic, sewn between the satin and the liner. The elimination of a drawstring will prevent tendonitis, and the reinforced box has been designed to correct knuckling and should reduce stress-related complaints. So Danca’s aim in creating the Elektra is to support a generation of healthier, stronger dancers.

The Elektra will retail at €140 in Ireland, this includes one pair of pointe shoes, one Ring, and one set of shanks. Elektras are available for purchase by appointment ONLY as they must be fitted by a trained fitter. Pop by your local dance store and have a fitting. Try the groundbreaking new shoe for yourself and tell us what you think. Elektra will not be available to purchase online as individual fitting is required.

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